The next great thing.
Kohl’s Marketing department’s goal is simple: to inspire our customers.
Creative and Production
Creativity is key in this area, whether its designing the latest campaign or finding a way to get it done in time. The Creative and Production team makes the Kohl’s brand come alive, through direct mail pieces, advertising inserts, in-store graphics, broadcast commercials and more. The area also includes our in-house photo studio.
Strategy and Planning
Strategy and Planning crafts the best ways to reach our audiences. This area also identifies new business opportunities and ensures Kohl’s key objectives are met for our many initiatives, including seasonal campaigns, brand launches, sponsorships, and credit and gift card programs.
This "intelligent" team develops marketing initiatives and analyzes data to ensure that all of our marketing campaigns take a customer-informed approach.
This group makes it happen! Print Production ensures cost-effective production of our marketing materials. Technical Systems provides support for all computers in the Marketing Department. Marketing Administration takes care of department budgeting, planning, reporting and forecasting. And Resource Administration supports the department with planning, training and overall development.
Here lies the voice to the public on all aspects of Kohl’s, from a hot, new brand launch to the latest business news to a special community partnership. This area also includes our Kohl’s Cares for Kids® program, Kohl’s Kids Who Care® Scholarship Program and our Associate volunteer initiative.